This notice explains how Emme Luxury Transfers processes personal data of people who visit https://emmeluxurytransfers.com or request a chauffeur-driven car service, in line with Regulation (EU) 2016/679 (GDPR) and Italian data-protection law.
Last updated: 20 August 2026
1. Data controller
The controller is Emme Luxury Transfers, based at Via Gallieno 11, 00145 Roma, Italia.
No Data Protection Officer has been appointed. Privacy requests can be sent to the email above.
Full legal name and VAT number appear on invoices and are available on request.
2. Data we process
- Contact details: first name, last name, email, phone, message.
- Booking details: pick-up/drop-off place and date, passengers, vehicle, notes (flight, hotel, child seat).
- Payment data: details needed for the transaction. Online payments are handled by PayPal; card data is not stored on our servers.
- Newsletter: email address only, if you subscribe.
- Browsing data: IP address, browser and device, pages viewed, date and time, cookies and technical identifiers.
We do not request special-category data. If you include any in a message, we use it only to handle that request.
3. Purposes and legal bases
- Quotes, bookings and chauffeur service — contract or pre-contractual steps (Art. 6(1)(b) GDPR).
- Replies and customer care — contract or legitimate interest (Art. 6(1)(b) and (f)).
- Invoicing and tax records — legal obligation (Art. 6(1)(c)).
- Essential cookies — site operation (Art. 6(1)(f) and ePrivacy rules).
- Analytics and marketing cookies (Google Tag Manager, Google Ads) — your consent via the cookie banner (Art. 6(1)(a)).
- Site security — legitimate interest (Art. 6(1)(f)).
- Newsletter — consent (Art. 6(1)(a)), withdrawable at any time.
4. Cookies
A consent banner lets you accept, reject or customise categories at any time.
- Necessary: session, language, cookie-consent storage.
- Analytics / performance: Google Tag Manager (GTM-K4K3NNPN), if you allow it.
- Marketing: Google Ads (AW-17812275902) for conversion measurement and campaigns, if you allow it.
- Embedded third parties: Facebook video on the homepage; PayPal at checkout. Those platforms apply their own policies.
Rejecting non-essential cookies does not stop you using the site or booking by phone or email.
5. Who we share data with
We do not sell personal data. We may share it only with:
- providers acting as processors (hosting, email, site maintenance);
- PayPal Europe for online payments;
- Google Ireland Ltd. / Google LLC for Tag Manager and Ads, within the scope of your consent;
- Meta Platforms Ireland Ltd. if you play the embedded Facebook video;
- public authorities where required by law;
- drivers or operational partners, limited to what is needed to carry out the booked transfer.
6. Transfers outside the EEA
Some providers (notably Google, Meta and PayPal) may transfer data to the United States or other countries. Transfers rely on adequacy decisions (such as the EU-US Data Privacy Framework) or Standard Contractual Clauses plus additional safeguards.
7. Retention
- Contact and unused quotes: up to 24 months.
- Contracts, bookings and tax data: 10 years, as required by Italian law.
- Cookie consent: for the period stated in the banner, then asked again.
- Newsletter: until you unsubscribe.
- Technical logs: the minimum time needed for security.
8. Your rights
You may request access, rectification, erasure, restriction, portability and object to processing. Where processing is based on consent, you may withdraw it without affecting prior lawfulness.
Email info@emmeluxurytransfers.com with “Privacy” in the subject. We reply within 30 days unless the request is complex.
You may also lodge a complaint with the Italian Data Protection Authority (Garante).
9. Children
The site and booking flow are not aimed at under-16s. Data about a child passenger (for example a child-seat request) is provided by the parent or the person who books.
10. Updates
This notice may change if services, tools or the law change. The date at the top is the latest revision. Service terms are in the booking conditions and the legal notice.
